FOR IMMEDIATE RELEASE
April 6, 2017
APANO, PPAO Demand Business Group Drop Racist Advertising Firm
Salem, Ore. – Priority Oregon, a new business lobby group with unnamed funders, announced they will fight to block funding for schools and community services at any cost. They have employed Nonbox, an advertising firm known for hateful and offensive ads, to lead their public communications. APANO and Planned Parenthood Advocates of Oregon (PPAO) call on Priority Oregon to drop Nonbox.
The firm, Nonbox, was responsible for a billboard that targeted women’s health providers with the tagline: “The most dangerous place for an African American woman is in the womb”. The billboard features the picture of a Black child in a pink sundress with a bow in their hair.
“Oregonians consistently value inclusivity and respect for women’s and reproductive rights,” says Rev. Joseph Santos-Lyons, Executive Director of APANO, adding, “so it is deeply troubling to see Oregon businesses, under the umbrella group of Priority Oregon, turn to an advertising firm that has a history of making offensive ads, and in service of cutting public funding for schools and healthcare that will disproportionately impact women, transgender and communities of color.”
“Advertising that implies African American women are dangerous to their children is racist and sexist and abhorrent,” says Mary Nolan, Executive Director of PPAO. “When Oregon is experiencing the most hate incidents per capita amid toxic national rhetoric, we call on Priority Oregon to fire Nonbox.”